{"id":91,"date":"2025-09-29T15:46:23","date_gmt":"2025-09-29T15:46:23","guid":{"rendered":"https:\/\/agustreitt.cl\/?page_id=91"},"modified":"2025-09-30T01:03:10","modified_gmt":"2025-09-30T01:03:10","slug":"branding","status":"publish","type":"page","link":"https:\/\/agustreitt.cl\/?page_id=91","title":{"rendered":"branding"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\n\n \n \n Branding \u2014 Agustina Streitt<\/title>\n\n <!-- Courier Prime -->\n <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Courier+Prime:wght@400;700&display=swap\" rel=\"stylesheet\">\n\n <style>\n :root{\n --maxw: 920px;\n --gap: 10px;\n --inner-gap: 8px;\n --padX: 16px;\n --h-p1: 210px;\n --h-p2: 210px;\n --h-p3: 210px;\n }\n *{box-sizing:border-box}\n html,body{margin:0;padding:0;background:#fff;color:#111;font-family:'Courier Prime',monospace;line-height:1.45}\n\n .wrap{\n max-width:var(--maxw);\n margin:0 auto;\n padding:200px var(--padX) 64px;\n position:relative;\n }\n\n \/* Flecha volver *\/\n .back{\n position:absolute;left:var(--padX);top:20px;\n display:inline-block;text-decoration:none;color:#111;\n font-size:18px;line-height:1;z-index:1000;\n }\n\n \/* Men\u00fa *\/\n nav{\n position:absolute;top:20px;right:var(--padX);\n text-align:right;font-size:12px;letter-spacing:1px;z-index:1000;\n }\n .hamb{display:flex;flex-direction:column;gap:6px;width:26px;background:none;border:0;padding:0;cursor:pointer}\n .hamb .bar{height:2px;width:100%;background:#111;border-radius:2px}\n nav ul{list-style:none;margin:10px 0 0 0;padding:8px 10px;display:none;background:#fff}\n nav.open ul{display:block}\n nav li{margin:4px 0}\n nav a{text-decoration:none;color:#111}\n nav li.active a{font-weight:700}\n\n \/* Submen\u00fa *\/\n .submenu{\n list-style:none;margin:6px 0 0 0;padding-left:12px;\n }\n .submenu li{margin:2px 0}\n\n \/* Layout general fotos *\/\n .grid{display:grid;gap:var(--gap)}\n .grid img{width:100%;height:100%;object-fit:cover;display:block}\n\n \/* Texto *\/\n .caption{\n margin-top:12px;\n font-size:7px;\n line-height:1.6;\n max-width:520px;\n }\n .caption strong{\n display:block;\n margin-bottom:2px; \/* m\u00e1s cerca del subt\u00edtulo *\/\n font-weight:700;\n }\n .caption .category{\n font-weight:700;\n font-size:6.5px; \/* subt\u00edtulo un poco m\u00e1s chico *\/\n display:block;\n margin-bottom:10px; \/* m\u00e1s aire entre subt\u00edtulo y texto *\/\n }\n\n \/* Proyecto 1 *\/\n .p1-grid{grid-template-columns:1fr 1fr;gap:var(--inner-gap)}\n .p1-grid img{height:var(--h-p1)}\n\n \/* Proyecto 2 *\/\n .p2-grid{grid-template-columns:1fr 1fr 1fr;gap:var(--inner-gap)}\n .p2-grid img{height:var(--h-p2)}\n\n \/* Proyecto 3 *\/\n .p3-grid{grid-template-columns:1fr 1fr;gap:var(--inner-gap)}\n .p3-grid img{height:var(--h-p3)}\n\n \/* Separaci\u00f3n entre proyectos *\/\n section.block{margin-bottom:80px}\n\n @media (max-width:820px){\n .wrap{padding-top:220px}\n .p1-grid,.p2-grid,.p3-grid{grid-template-columns:1fr}\n .p1-grid img,.p2-grid img,.p3-grid img{height:190px}\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"wrap\">\n\n <!-- Flecha volver -->\n <a class=\"back\" href=\"https:\/\/agustreitt.cl\/?page_id=71\" aria-label=\"Volver a Proyectos\">\u2190<\/a>\n\n <!-- Navegaci\u00f3n -->\n <nav id=\"menu\" aria-label=\"principal\">\n <button class=\"hamb\" id=\"hamb\" aria-label=\"Abrir\/cerrar men\u00fa\" aria-expanded=\"false\" aria-controls=\"menu-list\">\n <span class=\"bar\"><\/span>\n <span class=\"bar\"><\/span>\n <span class=\"bar\"><\/span>\n <\/button>\n <ul id=\"menu-list\" role=\"menu\">\n <li role=\"none\"><a role=\"menuitem\" href=\"https:\/\/agustreitt.cl\/\">SOBRE MI<\/a><\/li>\n <li role=\"none\"><a role=\"menuitem\" href=\"https:\/\/agustreitt.cl\/?page_id=71\">PROYECTOS<\/a><\/li>\n <li role=\"none\"><a role=\"menuitem\" href=\"https:\/\/agustreitt.cl\/?page_id=108\">PROCESO CREATIVO<\/a><\/li>\n <li role=\"none\"><a role=\"menuitem\" href=\"https:\/\/agustreitt.cl\/?page_id=119\">CONTACTO<\/a><\/li>\n <li role=\"none\"><a role=\"menuitem\" href=\"https:\/\/agustreitt.cl\/?page_id=113\">CV<\/a><\/li>\n <\/ul>\n <\/nav>\n\n <!-- Proyecto 1 -->\n <section class=\"block\">\n <div class=\"grid p1-grid\">\n <img decoding=\"async\" src=\"https:\/\/agustreitt.cl\/wp-content\/uploads\/2025\/09\/IMG_0914-1-1.jpg\" alt=\"Mi Panera 1\">\n <img decoding=\"async\" src=\"https:\/\/agustreitt.cl\/wp-content\/uploads\/2025\/09\/IMG_0913-1.jpg\" alt=\"Mi Panera 2\">\n <\/div>\n <p class=\"caption\">\n <strong>Mi panera - 2025, Stgo.<\/strong>\n Desarrollo de la identidad de marca para Mi Panera, creando el logo y sus variantes, la paleta de color y aplicaciones en piezas de merch.\n Aprend\u00ed a construir un sistema visual coherente, capaz de transmitir personalidad y adaptarse a distintos soportes de comunicaci\u00f3n.\n <\/p>\n <\/section>\n\n <!-- Proyecto 2 -->\n <section class=\"block\">\n <div class=\"grid p2-grid\">\n <img decoding=\"async\" src=\"https:\/\/agustreitt.cl\/wp-content\/uploads\/2025\/09\/mockup-umbralee-scaled-1.jpg\" alt=\"Umbrale 1\">\n <img decoding=\"async\" src=\"https:\/\/agustreitt.cl\/wp-content\/uploads\/2025\/09\/mock-up-afichee-scaled-1.jpg\" alt=\"Umbrale 2\">\n <img decoding=\"async\" src=\"https:\/\/agustreitt.cl\/wp-content\/uploads\/2025\/09\/Captura-de-pantalla-2025-09-01-a-las-19.41.48.png\" alt=\"Umbrale 3\">\n <\/div>\n <p class=\"caption\">\n <strong>Redise\u00f1o Umbrale - 2024, Stgo.<\/strong>\n <span class=\"category\">Identidad visual<\/span>\n Rebranding de la marca Umbrale, imaginando c\u00f3mo ser\u00eda en miles de a\u00f1os m\u00e1s dentro de un contexto futurista y des\u00e9rtico.\n Cre\u00e9 un sistema de identidad visual con logo nuevo, telas con protecci\u00f3n UV y piezas publicitarias. Proyecci\u00f3n de marca hacia escenarios\n futuros, explorando innovaci\u00f3n sin perder coherencia con su esencia u origen.\n <\/p>\n <\/section>\n\n <!-- Proyecto 3 -->\n <section class=\"block\">\n <div class=\"grid p3-grid\">\n <img decoding=\"async\" src=\"https:\/\/agustreitt.cl\/wp-content\/uploads\/2025\/09\/Free-Three-Poster-PSD-Mockup-scaled-1.jpg\" alt=\"JJOO 1\">\n <img decoding=\"async\" src=\"https:\/\/agustreitt.cl\/wp-content\/uploads\/2025\/09\/afiche-two-scaled-1.jpg\" alt=\"JJOO 2\">\n <img decoding=\"async\" src=\"https:\/\/agustreitt.cl\/wp-content\/uploads\/2025\/09\/Free-Three-Poster-PSD-Mockup-scaled-1.jpg\" alt=\"JJOO 3\">\n <img decoding=\"async\" src=\"https:\/\/agustreitt.cl\/wp-content\/uploads\/2025\/09\/IMG_0916-1.jpg\" alt=\"JJOO 4\">\n <\/div>\n <p class=\"caption\">\n <strong>Dise\u00f1o JJ.OO 2052 - 2024, Stgo.<\/strong>\n <span class=\"category\">Taller gr\u00e1fico<\/span>\n Desarrollo de la identidad visual para los Juegos Ol\u00edmpicos Santiago 2052, en un contexto futurista.\n Creaci\u00f3n de logos, \u00edconos y piezas gr\u00e1ficas que mezclan abstracci\u00f3n y tradici\u00f3n. Proyecci\u00f3n de sistema visual completo, adaptable,\n que equilibra innovaci\u00f3n, cultura y proyecci\u00f3n internacional.\n <\/p>\n <\/section>\n\n <\/div>\n\n <!-- Toggle men\u00fa -->\n <script>\n (function(){\n const nav = document.getElementById('menu');\n const btn = document.getElementById('hamb');\n btn.addEventListener('click', function(){\n const open = nav.classList.toggle('open');\n btn.setAttribute('aria-expanded', open ? 'true' : 'false');\n });\n\n \/\/ Cerrar men\u00fa al hacer clic en enlace\n const list = document.getElementById('menu-list');\n list.addEventListener('click', function(e){\n if(e.target.closest('a')){\n nav.classList.remove('open');\n btn.setAttribute('aria-expanded', 'false');\n }\n });\n })();\n <\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Branding \u2014 Agustina Streitt \u2190 SOBRE MI PROYECTOS PROCESO CREATIVO CONTACTO CV Mi panera – 2025, Stgo. Desarrollo de la identidad de marca para Mi Panera, creando el logo y sus variantes, la paleta de color y aplicaciones en piezas de merch. Aprend\u00ed a construir un sistema visual coherente, capaz de transmitir personalidad y adaptarse […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-91","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/agustreitt.cl\/index.php?rest_route=\/wp\/v2\/pages\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agustreitt.cl\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/agustreitt.cl\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/agustreitt.cl\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agustreitt.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=91"}],"version-history":[{"count":16,"href":"https:\/\/agustreitt.cl\/index.php?rest_route=\/wp\/v2\/pages\/91\/revisions"}],"predecessor-version":[{"id":198,"href":"https:\/\/agustreitt.cl\/index.php?rest_route=\/wp\/v2\/pages\/91\/revisions\/198"}],"wp:attachment":[{"href":"https:\/\/agustreitt.cl\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}